The Profit Zone - A. Slywotzky, D. Morrison
How Strategic Business Design Will Lead You to Tomorrow's Profits
KORTE INHOUD
This text examines the profit-strategy approaches of ten of the world's most influential business personalities, including Microsoft's Bill Gates, Andrew Grove, of Intel, and the late Roberto Goizueta, of Coca-Cola. Where is the profit zone today? Where will it be tomorrow? How do you get there before your competitors do? This book seeks to answer these questions.
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