The phoenix and the unicorn - Peter Hinssen
The why, what and how of corporate innovation
KORTE INHOUD
This is a book about the Phoenix , about those companies that-just like the mythical bird- are able to recreate themselves in cycles ; time and again they rise from the ashes of the old , and emerge stronger than ever before . They are the Walmarts , the Volvos, the Disneys , the Apples ,the Ping Ans, the Assa Abloys and Microsofts of this world....
