The New Rules of Marketing and PR - David Meerman Scott
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

KORTE INHOUD
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
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2009 Uitgever: John Wiley & Sons 287 paginas Taal: Engels ISBN-10: 0470379286 ISBN-13: 9780470379288Koop dit boek tweedehands
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Boek in goede staat, wat lichte sporen van gebruik en wat lichte verkleuring is opgetreden. [Titel: The New Rules of Marketing and PR]