The End of Shops - Cor Molenaar
Winning the Battle for the Customer
KORTE INHOUD
Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive. Cor Molenaar analyses the struggle, the risks and describes the opportunities and potential for the retail trade to turn the tide. He looks at the new buying behaviour of consumers (the new shopping), the evolution of retail (how it used to be, how it is now and what it has to become) and shows what the future for the shop will actually look like.
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2013Uitgever: Taylor & Francis Group210 paginasTaal: EngelsISBN-10: 1409449742ISBN-13: 9781409449744Koop dit boek tweedehands
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