Strategic Management - Melissa A. Schilling
KORTE INHOUD
Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.
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2007, 2nd, 314p, pb, nieuw [Auteur: Schilling, Melissa] [Taal: en] [Uitgever: MCGRAW-HILL BOOK COMPANY] [Jaar: 2007] [Titel: Strategic Management of Technological Innovation]
Bevat onderlijningen/markeringen. [Titel: Strategic Management of Technological Innovation]
