Public Relations for Marketing Professionals - Roger Haywood
KORTE INHOUD
'Public relations affects all aspects of the organisation. There can be few areas where it has greater impact than in marketing. Public relations not only creates better awareness of the marketing offer, used effectively it can help to build those relationships of mutual goodwill and support that represent the best long term marketing investment. Roger Haywood knows how business works and his book is a valuable addition to the understanding of these important processes.' - Sir Colin Marshall, chairman British Airways 'Clearly, marketing is central to the commercial success of any business organisation. Yet, some public relations issues can enhance or ruin the reputation and have enormous impact on marketing effectiveness and profit performance...Roger Haywood outlines some of the management approaches that will help a good marketing professional get a grip in these areas and enable him or her to use public relations to make the maximum contribution to marketing effectiveness. It should be essential reading.' ...
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1997 Uitgever: Palgrave Macmillan 240 paginas Taal: Engels ISBN-10: 033368477X ISBN-13: 9780333684771Koop dit boek tweedehands
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Boek in goede staat, maar wel lichte sporen van gebruik aan oa de randen en hoekjes [Titel: Public Relations for Marketing Professionals]
