Partnership Marketing - Ron Kunitzky
How to Grow Your Business and Transform Your Brand Through Smart Collaboration
KORTE INHOUD
Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership mark...
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2010 Uitgever: John Wiley And Sons Ltd 288 paginas Taal: Engels ISBN-10: 0470676701 ISBN-13: 9780470676707Koop dit boek tweedehands
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