Orange Empire: Calafornia and the fruits of Eden. - Cazaux Sackman, Douglas.
California and the Fruits of Eden
KORTE INHOUD
This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature exportthe orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industryhow growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sun-kissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey M...
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2005 Uitgever: University of California Press 386 paginas Taal: Engels ISBN-10: 0520238869 ISBN-13: 9780520238862Koop dit boek tweedehands
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Cloth with dustwrapper 386 pp. Notes, select bibliography, index. 23.5x15.7x3.3 cm. Fine/Fine. [Parcel service]. [Auteur: Cazaux Sackman, Douglas] [Uitgever: University of Calafornia Press: Berkley / Los Angeles / London, 2005] [Titel: Orange Empire: Calafornia and the fruits of Eden]
