In Defense of Public Opinion Polling - Kenneth Warren
KORTE INHOUD
What do we really know about public opinion polls? Are they as flawed as conventional wisdom implies? How accurate are the polls, really? How can we spot a bad poll? Why do politicians and journalists have a love-hate relationship with polls? How do polls help us interpret history? Why has public opinion polling become so popular in other countries?In the 2000 national elections 100 million was spent on campaign polling alone. A 5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures?from editorial cartoons to bumper stickers?we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vou...
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2002 Uitgever: Westview Press 384 paginas Taal: Engels ISBN-10: 0813340292 ISBN-13: 9780813340296Koop dit boek tweedehands
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Paperback, 368 p., appendix, notes, index, 14x22x2,6 cm, in very good condition. [Auteur: Warren, Kenneth F] [Uitgever: Westview: Boulder (CO), 2003] [Titel: In Defense of Public Opinion Polling]
