HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) -  Harvard Business Review; Clayton M. Christensen; Theodore Levitt; Fred Reichheld

KORTE INHOUD

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

2013 Taal: Engels zie alle details...

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Details

2013 Uitgever: Penguin Reeks: HBR's 10 Must Reads 224 paginas Taal: Engels Grootte:  206x137x20 ISBN-10: 1422189880 ISBN-13: 9781422189887

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