The Expressive Organization - Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
Linking Identity, Reputation, and the Corporate Brand
KORTE INHOUD
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
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2000 Uitgever: Oxford University Press, USA 320 paginas Taal: Engels ISBN-10: 0198297793 ISBN-13: 9780198297796Koop dit boek tweedehands
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