Experience shopping - Ann De Kelver

Where, why and how people shop all over the world

Originele nieuwprijs: € 39.95

KORTE INHOUD

'Using a historical perspective and best-in-class examples of retail experience, Ann De Kelver shows how shopping has become a lifestyle that defines us as individuals and as a society. Enjoy it!' Professor Bernd Schmitt, professor and Executive Director of the Center on Global Brand Leadership at Columbia Business School, New York City. Author of Big Think Strategy (2007 - Harvard Press), Customer Experience Management (2003 - Free Press), and Experiential Marketing (1999 - Free Press).
2008Taal: Engelszie alle details...
Originele nieuwprijs: € 39.95

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2008Uitgever: Lannoo208 paginasTaal: EngelsISBN-10: 9020978578ISBN-13: 9789020978575

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