Experience shopping - Ann De Kelver
Where, why and how people shop all over the world
KORTE INHOUD
'Using a historical perspective and best-in-class examples of retail experience, Ann De Kelver shows how shopping has become a lifestyle that defines us as individuals and as a society. Enjoy it!' Professor Bernd Schmitt, professor and Executive Director of the Center on Global Brand Leadership at Columbia Business School, New York City. Author of Big Think Strategy (2007 - Harvard Press), Customer Experience Management (2003 - Free Press), and Experiential Marketing (1999 - Free Press).
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Als nieuw [Auteur: Ann De Kelver] [Titel: Experience Shopping: Where, Why and How People Shop]
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Shopping has become an increasingly important aspect of life - it has become one of the favourite leisure activities of the twenty-first century. But where do we shop? And why? How do we choose where to shop and what to buy? What drives the need for 'retail therapy'? Experience Shopping analyses the things that retailers do to entice the shopper - to get into our brains, our emotions and our lives. The book includes major brand names such as Starbucks, The Gap, Apple, Nokia, Orange, Nike and Armani.
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