Digital marketing fundamentals - Marjolein Visser; Berend Sikkenga; Mike Berry
From strategy to ROI
KORTE INHOUD
-First fully-fledged textbook on digital marketing that covers the entire marketing process;
-with contributions from more than 20 online marketing specialists;
-English edition of the Dutch standard issue Basisboek Online Marketing.
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and case studies. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. Digital Marketing Fundamentals is very suitable for commercial and management courses in higher education.
In Digital Marketing Fundamentals, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the internet for market research, product development and realisation, branding, customer acquisition, customer loyalty an...
-with contributions from more than 20 online marketing specialists;
-English edition of the Dutch standard issue Basisboek Online Marketing.
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and case studies. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. Digital Marketing Fundamentals is very suitable for commercial and management courses in higher education.
In Digital Marketing Fundamentals, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the internet for market research, product development and realisation, branding, customer acquisition, customer loyalty an...
Categorie
Details
2021 Uitgever: Noordhoff 640 paginas Taal: Nederlands Grootte: 247x177x35 ISBN-10: 9001749844 ISBN-13: 9789001749842Koop dit boek tweedehands
bij volgende verkopers
1 foto's
Dit boek is in prima staat, met lichte gebruikssporen. Er is niet in het boek geschreven of gemarkeerd. Bestellingen naar huisadres: op werkdagen voor 16:00 besteld, dezelfde dag verzonden. Bestellingen naar afhaalpunten worden 2 keer per week weggebracht.
1 foto's
Dit boek is zo goed als nieuw met minimale sporen van gebruik. Er is niet in het boek geschreven of gemarkeerd. Bestellingen naar huisadres: op werkdagen voor 16:00 besteld, dezelfde dag verzonden. Bestellingen naar afhaalpunten worden 2 keer per week weggebracht.
