Marketing Communications:A European Perspective  -  De Pelsmacker Patrick; Geuens Maggie

a European perspective

KORTE INHOUD

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
2016 Taal: Engels zie alle details...

Details

2016 Uitgever: Pearson Education 625 paginas Taal: Engels Grootte:  10x10x10 ISBN-10: 129213576X ISBN-13: 9781292135762
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