Creativity in Public Relations  -  Andy Green

KORTE INHOUD

What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't -- it is a process that can be understood and put into practice.
2001 Taal: Engels zie alle details...

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2001 Uitgever: Kogan Page 208 paginas Taal: Engels ISBN-10: 0749435887 ISBN-13: 9780749435882
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