The Tom Peters Phenomenon - Stuart Crainer
Corporate Man to Corporate Skunk
KORTE INHOUD
"The first biography of a management phenomenon, Tom Peters - guru, corporate messiah, author and fashion accessory - Corporate Man to Corporate Skunk uncovers the truth behind the hype, the reality behind the Peters mythology. Crainer traces the rise of a one-man industry from Vietnam, McKinsey and the Pentagon to a corporate Billy Graham." "Stuart Crainer gained unique access to Tom Peters, obtaining many hours of revealing interviews. He builds a complete picture by talking to Peters's former associates, his contemporaries, acolytes and opponents." "Corporate Man to Corporate Skunk is a searching account of a management icon which simultaneously demystifies the whole guru industry and explains why managers continue to put such faith and dollars into a select few individuals." —BOOK JACKET
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Dikke hardback met stofomslag in zeer goede staat. Engelstalig.; 1997; First edition; Capstone Publishing; xvi, 304 pagina's; Titel: Corporate Man to Corporate Skunk. - The Tom Peters Phenomenon; Ref: 217814 / H24P32X
