Unbrandable - Adam N. Stone
how to succeed in the new brand space
KORTE INHOUD
The Unbrandables are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment. Yet this is not to say that this demographic always rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand In-N-Out Burger, brands both new and established have been able to win over a more skeptical set of consumers by recognizing that honesty is the best policy on practical as well as moral grounds. Unbrandable is the guide, as much as there can be one, to imitating these companies successful marketing strategies. Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. Each profile focuses on either a brand that works, an industry professional who has adapted to new...
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2015 Uitgever: Thames & Hudson 184 paginas Taal: Engels Grootte: 229x166 ISBN-10: 0500291926 ISBN-13: 9780500291924Koop dit boek tweedehands
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Boek in prima conditie, met name de kaft heeft wat gebruikerssporen. [Titel: Unbrandable]
