The Handbook of Global User Research - Robert M. Schumacher
KORTE INHOUD
Usability research is a global phenomenon. The world might be growing smaller, but that hasn't prepared usability practitioners for working globally. Aspects of the testing process differ from culture to culture. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. Researchers have to know how to deal with differences in: Language, Culture, Design sense, Testing philosophies, Skill sets. These can be formidable issues. What often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. Practitioners lack sufficient knowledge and preparation to conduct quality global research. And, with time and resources at stake, they are hungry for it.Thus, the purpose of this book is to share practical, no-nonsense information from a number of knowledgeable sour...
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