We First - Simon Mainwaring

how brands and consumers use social media to build a better world

KORTE INHOUD

A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
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2011Uitgever: Palgrave Macmillan250 paginasISBN-10: 0230110266ISBN-13: 9780230110267

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