Hidden Persuasion - van Baaren; van Leeuwen; Andrews

33 psychological influence techniques in advertising

KORTE INHOUD

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.

The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.

All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced uncons...
2013Taal: Engelszie alle details...

Categorie

Details

2013Uitgever: BIS Publishers BV192 paginasTaal: EngelsGrootte:  247x197x22ISBN-10: 9063693141ISBN-13: 9789063693145

REVIEWS VAN DIT BOEK