Traditions Through the Trees - Joni Sensel
Weyerhauser's first 100 years
KORTE INHOUD
beautifully illustrated history of the values that govern the resources of Weyerhaeuser, an American icon.
Weyerhaeuser is both a legend in the forest products industry and the steward of the largest private softwood forests in the world. Its management tenets are rooted in corporate values established 100 years ago. This book explores the origin of Weyerhaeuser's practices, and explains how the company is guided by principle-based relationships and its century-old respect for its resources and the communities with which it works. Beautifully illustrated with historic and contemporary images from the Weyerhaeuser archives, Traditions Through the Trees captures the spirit that has guided the company's destiny since 1900.
Weyerhaeuser is both a legend in the forest products industry and the steward of the largest private softwood forests in the world. Its management tenets are rooted in corporate values established 100 years ago. This book explores the origin of Weyerhaeuser's practices, and explains how the company is guided by principle-based relationships and its century-old respect for its resources and the communities with which it works. Beautifully illustrated with historic and contemporary images from the Weyerhaeuser archives, Traditions Through the Trees captures the spirit that has guided the company's destiny since 1900.
