The Colombian Coffee Book - Diverse
How Juan Valdez became a Household Name
KORTE INHOUD
The 100% Colombian Coffee Book traces the Story of Colombian Coffee promotion from it's first magazine at to it's latest television commercial. It contains over 200 archival illustratians of the campaign at it's best. In them you'll see how Juan Valdez developed as a spokesman, and educated coffee drinkers about the special qualities of the finest coffee. How he picked the beans only at their peak of ripeness. And how the unique climate of Colombia helped Juan and his fellow 'cafeteros' the best coffee that man and nature can conspire to create.
