The Book of Matchbox Labels - Roger Fennings
KORTE INHOUD
-- An invaluable guide for both the collector and the social historian-- Fascinating insight into commercial branding and how trademarks are developedThe history of the matchbox label provides a fascinating pictorial guide and reference to social history. This book takes the reader from the beginnings of the industry -- with its associated hazards -- through its golden age in the years leading up to the First World War and on to more modern times.This book details how matchboxes played their part in the birth of branding, or what we know today as trademarks. The matchbox became a source of advertising revenue, and this attempt to beautify mundane objects included the depiction of topical and seasonal subjects, historical events, nature and personalities of the time.
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