Seven experiments that could change the world - Rupert Sheldrake
a do-it-yourself guide to revolutionary science
KORTE INHOUD
This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." Robert Picard, University of J nk ping, Sweden. "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment.
