Retailization: Brand Survival In The Age Of Retailer Power - Lars Thomassen
brand survival in the age of retailer power
KORTE INHOUD
"Retailization" is a call for brand managers to radically reinvent how they reach their customers. The book provides brand managers with revitalizing techniques that can redefine the way they think about and use marketing.
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Als nieuw [Auteur: Lars Thomassen] [Titel: Retailization: Brand Survival In The Age Of Retailer Power]
