Principles of marketing  -  Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders

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The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.
2008 Taal: Engels zie alle details...

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2008 Uitgever: Pearson Prentice Hall 1020 paginas Taal: Engels ISBN-10: 0273711563 ISBN-13: 9780273711568