Priceless - William Poundstone
The hidden psychology of value
KORTE INHOUD
In Priceless, William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioral decision theory has revolutionized the pricing strategies of major corporations.
Details
2010Uitgever: Oneworld Publications320 paginasTaal: EngelsISBN-10: 1851688293ISBN-13: 9781851688296Koop dit boek tweedehands
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[Auteur: William Poundstone] [Titel: Priceless, the hidden psychology of value]
