Obsessed - Marc Bresseel; Renout van Hove
decode the data landscape. Reboot your sales and marketing. Prepare for the era of AI
Originele nieuwprijs: € 34.99
KORTE INHOUD
Decode the data landscape. Reboot your sales and marketing. Prepare for the era of AI Being obsessed with positive change and ideas can propel us to extraordinary achievements and can be a fantastic positive driver of change. In the age of AI wired consumers with irrationally high demands, we need to be obsessed with creating smooth, differentiated, relevant, exciting customer experiences and frictionless customer services. Any of those interactions should be driven by customer data – the pulse of every customer’s unique heartbeat, and an organisation that has adopted new methodologies, processes, and technology platforms. In Obsessed , we demystify the complex world of data and sales and marketing technology . We answer questions like: How do you build a data culture and strategy? How can you be more intentional about the technology foundation you choose to improve your marketing and sales engine across the customer lifecycle. How do you create an obsession for the right metrics that fo...
Originele nieuwprijs: € 34.99
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Als nieuw [Auteur: Marc Bresseel] [Titel: Obsessed: decode the data landscape. Reboot your sales and marketing. Prepare for the era of AI]
