Net Gain - John Hagel, Arthur Armstrong
Expanding Markets Through Virtual Communities
KORTE INHOUD
This text on competing successfully in the on-line world is organized into three sections: virtual communities as sources of power and profitability; establishing a virtual community; and the implications for firm and industry structure. Issues explored include managing new kinds of customer expectations, pertnering to leverage technological capabilities, and choosing where and how to compete. The text aims to help managers avoid the costly mistake of waiting before establishing a virtual community, and force them to rethink what they understand to be driving their businesses.
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1997Uitgever: Harvard Business Review Press235 paginasTaal: EngelsISBN-10: 0875847595ISBN-13: 9780875847597Koop dit boek tweedehands
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1997, 235pp, hardcover met stofomslag, goed exemplaar [Auteur: Hagel, John] [Taal: en] [Uitgever: HARVARD BUSINESS] [Jaar: 1997] [Titel: Net Gain / Expanding Markets Through Virtual Communities]
