Navigating the New Retail Landscape - Alan Treadgold
A Guide for Business Leaders
KORTE INHOUD
"The book firstly describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet enabled shoppers and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. No longer are shops needed to be in the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town or even country in which they live. No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers and financial services enterprises. All seek direct relationships with the shopper. Part 2 discusses the structures, skills, and capabilities retail enterprises will need if they are to be successful in this new landscape and the skills and perspectives that will be required of the leaders of retail enterprises. Case studies...
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Als nieuw [Auteur: Alan Treadgold] [Titel: Navigating the New Retail Landscape]
