Loveworks: How the world's top marketers make emotional connections to win in the marketplace - Brian Sheehan
how the world's top marketers make emotional connections to win in the marketplace
KORTE INHOUD
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
2013zie alle details...
Categorie
Koop dit boek tweedehands
bij volgende verkopers
[Auteur: Brian Sheehan] [Titel: Loveworks: How the world's top marketers make emotional connections to win in the marketplace]
