How to Brand Nations, Cities and Destinations - Teemu Moilanen
a planning book for place branding
KORTE INHOUD
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
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2009Uitgever: Palgrave Macmillan202 paginasTaal: EngelsISBN-10: 0230220924ISBN-13: 9780230220928Koop dit boek tweedehands
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Nieuwstaat [Auteur: Teemu Moilanen] [Titel: How to Brand Nations, Cities and Destinations]
