Gil Elvgren, all his glamorous american pin-ups - Martignette CHarles G. / Meisel Louis K.
All His Glamorous American Pin-Ups (Jumbo)
KORTE INHOUD
Post-depression USA was in desperate need of a defining iconography that would lift it out of the black and white doldrums, and it came in the form of Gil Elvgren's technicolor fantasies of the American dream. From the 40s to the 60s his painted adverts and posters for, among others, Coca-Cola and Pangburn's Chocolates, as well as the long-running Brown & Bigelow calendars, were a bright red-white-and-blue account of country's aspirations and hopes. As the country plunged into war he provided the troops with pin-up girls galore. His technique involved photographing models and then painting them into gorgeous hyper-reality, with longer legs, more flamboyant hair and gravity-defying busts, and in ;re process making them the perfect morale-boosting eye-candy for every homesick private. Elvgren defined the classic "pop" vision of Americana, a bold visualisation that has been endlessly appropriated and recycled in advertising, TV, film and art. His style is instantly recognisable. Elvgren's images combine desire f...
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