Frugal innovation - Navi Radjou
how to do more with less
KORTE INHOUD
With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally. Based on the author's six key principles of frugal innovation, and p...
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2015Uitgever: Profile Books Ltd252 paginasTaal: EngelsISBN-10: 1781253757ISBN-13: 9781781253755Koop dit boek tweedehands
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[Auteur: Radjou, Navi & Jaideep Prabhu] [Pagina's: 252] [Taal: en] [Uitgever: The Economist] [Jaar: 2015] [Titel: Frugal Innovation: How to do better with less]
