Exploring Corporate Strategy - Gerry Johnson

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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
2002Taal: Engelszie alle details...

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2002Uitgever: Financial Times Prentice Hall1082 paginasTaal: EngelsISBN-10: 0273651129ISBN-13: 9780273651123

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