Exploring Corporate Strategy  -  Gerry Johnson

text & cases

coverImage
Stockfoto

KORTE INHOUD

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
2002 Taal: Engels zie alle details...

Categorie

Details

2002 Uitgever: Financial Times Prentice Hall 1082 paginas Taal: Engels ISBN-10: 0273651129 ISBN-13: 9780273651123