Deluxe - Dana Thomas

how luxury lost its lustre

KORTE INHOUD

Once upon a time, luxury was only available to the rarefied and aristocratic world of old money and royalty; luxury wasn't simply a product, it was a lifestyle. It denoted a history of tradition, superior quality and a pampered buying experience. Today's luxury marketplace would be virtually unrecognizable to the old-world elite. Gone are the family-owned businesses that were dedicated to integrity and quality; the industry is now run by massive corporations that focus only on growth, visibility, brand-awareness, advertising and above all, profits. Quality has long since been replaced by quantity, and almost all of the manufacturing has been outsourced to large factories in places like China, where your expensive luxury brand handbag is being put together right next to a one from a mass-market label that costs substantially less. Dana Thomas has dug deep into the dark side of the luxury industry, finding out all the secrets that Prada, Gucci and Burberry don't want you to know. She visits the last bastion of ...
2007Taal: Engelszie alle details...

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2007Uitgever: Allen Lane375 paginasTaal: EngelsISBN-10: 0713998237ISBN-13: 9780713998238

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