Customer Marketing. How to Improve the Profitability of your Customer Base. - CONNY ZIJLSTRA|CURRY, JAY|GUIDO THYS|WIL WURTZ
KORTE INHOUD
A guide for executives seeking ways to improve their profits by focusing on the needs of their customers. It offers a process, based on modern information technologies and an integrated mix of media and methods, to meet goals of identifying, creating, maintaining and developing customers.
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1998 Uitgever: Kogan Page Ltd 128 paginas Taal: Engels ISBN-10: 0749426276 ISBN-13: 9780749426279Koop dit boek tweedehands
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Original publisher's paperback, pictorial frontcover, 8vo: 150pp., graphs, tables, figs, notes & references, index. Very fine copy - as new. London, Kogan Page ltd. 1998 [Auteur: CONNY ZIJLSTRA/CURRY, JAY/GUIDO THYS/WIL WURTZ] [Jaar: 1998] [Titel: Customer Marketing. How to Improve the Profitability of your Customer Base.]
