Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits - Jane C. Rosen
combining brand and direct for unprecedented profits
KORTE INHOUD
This work presents a marketing methodology for dramatically increasing demand. In today's world, customers get to decide how and when marketers can reach them. Marketers must understand consumers and engage them early in an empathetic dialogue with respect to their specific concerns.
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[Auteur: Jane C. Rosen] [Titel: Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits]
