Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business - Malcolm Frank
how the digital lives of people, things, and organizations are changing the rules of business
KORTE INHOUD
Harness ""Code Halos"" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products-what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new co.
Details
2014Uitgever: John Wiley and Sons, Inc.245 paginasTaal: EngelsISBN-10: 1118862074ISBN-13: 9781118862070Koop dit boek tweedehands
bij volgende verkopers
1 foto's
Als nieuw [Auteur: Malcolm Frank] [Titel: Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business]
