Buying Market Research -  Jackson, Peter

KORTE INHOUD

Designed for marketing managers and executives who are interested in commissioning market research from an outside agency, this text provides advice and cost-saving tips. It describes the types of research provided by agencies, and explains how best to deal with them.
1994 Taal: Engels zie alle details...

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1994 Uitgever: Kogan Page 144 paginas Taal: Engels ISBN-10: 0749413751 ISBN-13: 9780749413750
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