Buying Market Research - Jackson, Peter
KORTE INHOUD
Designed for marketing managers and executives who are interested in commissioning market research from an outside agency, this text provides advice and cost-saving tips. It describes the types of research provided by agencies, and explains how best to deal with them.
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1994 Uitgever: Kogan Page 144 paginas Taal: Engels ISBN-10: 0749413751 ISBN-13: 9780749413750Koop dit boek tweedehands
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1994, paperback, goed exemplaar [Auteur: Jackson, Peter] [Taal: en] [Uitgever: Kogan Page] [Jaar: 1994] [Titel: Buying Market Research]
