Bobos in Paradise - David Brooks
the new upper class and how they got there
KORTE INHOUD
The word bobo, Brooks' most famously used term, is an abbreviated form of the words bourgeois and bohemian, suggesting a fusion of two distinct social classes (the counter-cultural, hedonistic and artistic bohemian, and the white collar, capitalist bourgeois). The term is used by Brooks to describe the 1990s successors of the yuppies. Often of the corporate upper class, they claim highly tolerant views of others, purchase expensive and exotic items, and believe American society to be meritocratic. The term is also widely used in France, from where it originates. The thesis is that during the late 1970s a new establishment arose that represented a fusion between the bourgeois world of capitalist enterprise and the hippie values of the bohemian counterculture.[2] He refers to these individuals as bobos, a portmanteau for "bourgeois bohemians".
