Big Data Marketing - Lisa Arthur
engage your customers more effectively and drive value
KORTE INHOUD
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches; As a result, consumers are losing patience , shareholders are clamoring for growth and differentation and marketers are left struggling to untangle the massive mess.
Meanwhile, valuable information about consumer preferences continues to accumulate and overwhelm decision makers. It's time to tame the beast named Big Data .
Meanwhile, valuable information about consumer preferences continues to accumulate and overwhelm decision makers. It's time to tame the beast named Big Data .
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