Audience Evolution. New Technologies and the Transformation of Media Audiences - Napoli, Philip M.
new technologies and the transformation of media audiences
KORTE INHOUD
"Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Anyone with a serious interest in the operation of the media industries or popular culture should read this book." James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industr...
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2011Uitgever: Columbia University Press248 paginasTaal: EngelsISBN-10: 0231150350ISBN-13: 9780231150354Koop dit boek tweedehands
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[Auteur: Napoli, Philip M.] [Pagina's: 248] [Taal: en] [Uitgever: Columbia University Press] [Jaar: 2011] [Titel: Audience Evolution. New Technologies and the Transformation of Media Audiences]
