Accelerating Customer Relationships: Using CRM and Relationship Technologies - Ronald S. Swift

Using CRM and Relationship Technologies

KORTE INHOUD

Ron Swift walks you step-by-step through integrating all customer "touchpoints": retail sites, the Web, call centers, branches, telemarketing, direct mail, Internet portals, and beyond.

2001Taal: Engelszie alle details...

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2001Uitgever: Prentice hall480 paginasTaal: EngelsISBN-10: 0130889849ISBN-13: 9780130889843

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