Accelerating Customer Relationships: Using CRM and Relationship Technologies - Ronald S. Swift
Using CRM and Relationship Technologies
KORTE INHOUD
Ron Swift walks you step-by-step through integrating all customer "touchpoints": retail sites, the Web, call centers, branches, telemarketing, direct mail, Internet portals, and beyond.
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2001Uitgever: Prentice hall480 paginasTaal: EngelsGrootte: 10x10x10ISBN-10: 0130889849ISBN-13: 9780130889843Koop dit boek tweedehands
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Als nieuw [Auteur: Ronald S. Swift] [Titel: Accelerating Customer Relationships: Using CRM and Relationship Technologies]
