About Face - David Jury
Reviving the Rules of Typography
KORTE INHOUD
Most typographic rules evolved when the printing trade held a monopoly on all things 'graphic'. These rules were established to speed up the composition of text and image at a time when printing was a labour-intensive craft. Also, typographic rules ensured standards were maintained, and that a design was technically and commercially feasible. With the rise of the graphic design industry in the 1940s and '50s, creative thinking was given a much higher priority. Accepted rules were, for the first time, called into question. However, they continued to influence graphic designers because many related to print technology, while others remained key factors in effective graphic communication.
But today typographic rules are not so much questioned as ignored. The digital revolution has granted graphic designers a new-found independence. However, rules existed for good reason -- the result of accumulated knowledge based upon practical limitations and a great deal of common sense. However, when moving, tilting, blending...
But today typographic rules are not so much questioned as ignored. The digital revolution has granted graphic designers a new-found independence. However, rules existed for good reason -- the result of accumulated knowledge based upon practical limitations and a great deal of common sense. However, when moving, tilting, blending...
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2002Uitgever: Rockport Publishers160 paginasTaal: EngelsISBN-10: 2880466776ISBN-13: 9782880466770Koop dit boek tweedehands
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2002, hardcover withd dust jacket, dust jacket faded, nam on first page, good copy [Auteur: Jury, David] [Taal: en] [Uitgever: Roto Vision] [Jaar: 2002] [Titel: About Face: Reviving the Rules of Typography]
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2002, 159pp. Illustrated. Hardcover, with dust jacket. In good condition. The computer has made some typographic rules obsolete while others, previously known only to typesetters, have also been forgotten. Despite this, typography remains a fundamental element of graphic design. About Face presents and explains the typography basics required by all graphic designers, from the names of the different parts of characters, typeface styles and their function, to type measurement, typeface families and type manip...
