Why Women Mean Business - Avivah Wittenberg-Cox

Understanding the Emergence of our next Economic Revolution

KORTE INHOUD

WOMEN MEAN BUSINESS ?...gives example after example of the price that we all pay for a situation in which ?women may hold the keys but men still control the locks?.?
The Times ?What?s especially valuable is the authors? analysis of where companies go wrong in managing women...that?s how it will help women in the workplace.?
Harvard Business Review ?Lays out the importance of retaining women in senior leadership positions.?
Harpers Bazaar ?Wittenberg-Cox and Maitland have opened new ground.?
Management Today WOMEN MEAN BUSINESS They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today?s female consumer? Why is there a persistent pay gap between men and...
2008Taal: Engelszie alle details...

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2008Uitgever: Wiley376 paginasTaal: EngelsISBN-10: 0470725087ISBN-13: 9780470725085

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