Treasure Hunt - Michael J. Silverstein
Inside the Mind of the New Consumer
KORTE INHOUD
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant with a collection of Coach purses? An 87-year-old retiree in Ohio exclaiming the value of Aldi brand honey? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend her $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts... it's the one closest to her parking spot. In his research with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trad...
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2006Uitgever: Portfolio Hardcover272 paginasTaal: EngelsISBN-10: 1591841232ISBN-13: 9781591841234Koop dit boek tweedehands
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2006, 267pp, hardcover met stofomslag, goed exemplaar / good copy [Auteur: Silverstein, Michael J.] [Taal: en] [Uitgever: Penguin US] [Jaar: 2006] [Titel: Treasure Hunt / Inside The Mind Of The New Global Consumer]
