Window Display - Tony Morgan
New Visual Merchandising
KORTE INHOUD
A showcase of the most exciting, innovative and successful window displays worldwide, this book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales. Stores have to deliver their merchandise in a competitive, imaginative and distinctive style, and never more so than now, when consumers have less to spend. The challenge is not only to grab customers' attention and encourage them to shop, but to promote a store's brand and keep shoppers informed of fashion trends. Seven chapters cover key topics for the visual merchandiser, each with a gallery of photographs - of stores in Belgium, Spain, Italy and Hong Kong as well as London and New York - demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit the key shopping seasons and encourage the buying of gifts, while following Trends, in fashion, food or homewares, and translating them quickly into a window display i...
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2010Uitgever: Laurence King Publishing192 paginasTaal: EngelsGrootte: 280x220ISBN-10: 1856696855ISBN-13: 9781856696852Koop dit boek tweedehands
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