The Pirelli Calender Album - The first twenty-five years - Michael Pye
the first twenty-five years design by the Derek Forsyth Partnership Limited
KORTE INHOUD
Over a period of twenty-five years the Pirelli calendars have shaken the media world with their audacity, innovation and spectacular imagery. The Calendar was very much a product of the cultural revolution which inspired a new sensuality, a new appreciation of the female form and, above all, an urgent need to break taboos. In the sixties a tidal wave of creative energy swept through rock music, fashion, films and photography, and the stuffiness and austerity of post-war London quickly surrendered to a new vitality which turned the city into the style capital of the world. At the same time a little-known tyre manufacturer with a foreign name shot to fame outside Italy with an annual PR extravaganza which became coveted by students, cabinet ministers, royalty and superstars alike. An idea of creative genius became a printed icon for each year, spawned many inferior imitations and stretched the parameters of erotic fantasy and fabulous photography. Its twelve leaves were - and still are - awaited with enthusiast...
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