The Manager's Guide to Distribution Channels - Linda Gorchels

KORTE INHOUD

Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
2004Taal: Engelszie alle details...

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2004Uitgever: McGraw-Hill320 paginasTaal: EngelsISBN-10: 0071428682ISBN-13: 9780071428682

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